Cape Grown - The Mark of Western Cape Farming

The mark of

Smarter, Tastier,

Healthier

food

Connecting

Western Cape farmers

to a network of

loyal customers

.

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Promoting

Western Cape

farming

Cape Grown is a mark of origin initiative promoting the Western Cape as a unique and prosperous agriculture region. We help

farmers

and

exporters

by educating the local and international markets to trust and choose Cape Grown products, while differentiating the Western Cape from South Africa and competing international regions.

Why is Cape Grown food the smarter choice?

A strnger

Economy

Help grow our local agriculture economy. Vote with your wallet and support our farmers.

A healthier

lifestyle

Healthier food, better quality, with higher nutrient value and improved taste.

A cleaner

planet

The Western Cape in one of the fastest growing Green Economies worldwide.

Juicy, Sweet

Zesty citrus

The best value for your money, proudly produced in the Western Cape.

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a distinct

geographical

advantage for grapes

The Western Cape possesses a distinct geographical advantage, making it capable of growing exceptionally high-quality grape, berry and citrus cultivars.

Experience the

warmth

of the Cape

Rooibos tea is known for its calming properties and the Cape region in South Africa produces the highest quality rooibos tea in the world. The unique climate and soil in the Cape region gives our tea a distinct flavor that can't be found anywhere else.

Crisp,

juicy

Western Cape sweetness

Apples grown in the Western Cape are known for their crisp texture, exceptional flavor, and long shelf life, making them a popular choice for consumers worldwide.

What makes agriculture in the Western Cape

unique

?

Historic

Wine region

Most

biodiverse

region on earth

unique

insects

Eco tourism

and natural beauty

Why is Cape Grown food the sustainable choice?

Greener

Energy

Effective

Water usage

Zero Waste

Policy

Greener

Energy

By buying fresh produce from Cape farmers, you're empowering them to develop a sustainable agricultural economy less dependent on fossil fuels.

Drakenstein, Western Cape

the Cape is the fastest growing

green economy

worldwide

The Western Cape has extraordinary natural resources, expertise and people. The province plays a pioneering role in Southern Africa agriculture and has become a leader in sustainable growing methods.

The Western Cape is well-positioned to take advantage of several green energy sources, including solar and wind power. The region is known for its abundant sunshine and strong winds, which make it an ideal location for the development of large-scale solar and wind farms. In recent years, the Western Cape has made significant strides in transitioning to greener energy sources, with several major renewable energy projects already in operation and more in the planning stages.

Investing in green energy not only helps to reduce the carbon footprint of the Western Cape but also creates new opportunities for job creation and economic growth in the region.

Effective

Water

usage

Effective use of water is crucial in areas with limited water resources, such as the Western Cape, to ensure that we conserve this precious resource for future generations while also meeting our current needs.

Southern Africa is a

water-scarce

region

60%

of water is used for food

In the Western Cape, food producers are better equipped to use less water in the production of food compared to other food producing regions.

Day Zero

From 2015 to 2018, the Western Cape experienced the worst drought on record. The City of Cape Town and Provincial Government mandated severe water restrictions, limiting the daily water usage per household and business.

The government introduced a number of water management strategies, such as drilling new boreholes, upgrading existing infrastructure, and implementing new technologies to reduce water loss through leaks and evaporation.

'Day Zero' forced the the Western Cape to shift towards alternative water sources, such as

desalination

,

wastewater recycling

, and

groundwater extraction

.

Cape Grown food uses

less water

Cape growers are constantly improving water resource efficiency.

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Sustainable

By buying fresh produce from local farmers and producers, you're empowering them to develop an agricultural economy less dependent on fossil fuels. Cape Grown always aims to incldude and promote smaller independent farmers and food producers.

Eco-friendly

packaging

Eco-friendly packaging reduces the negative impact of transporting food as much as possible.

Sustainable

Labour

Help grow our agriculture economy. Vote with your wallet and support our farming communities.

Healthy Soil

practices

Covered crops are grown to improve soil health, prevent erosion & promote nutrient cycling.

How to use the Cape Grown Mark

Why

become a Member?

Display your place of

Origin

Add the Cape Grown mark to your packaging to associate with the Western Cape farming region.

We tell your

story

Customers can view a video by scanning a QR code on Cape Grown stickers to learn about the Western Cape as a growing region and its quality fresh products.

ONLINE

Marketing

We do social media marketing in local and international markets to promote our members. We build re-marketing audiences from QR scans and website visits.

Stimulate

repeat Business

Make a lasting impression when customers taste authentic Western Cape quality and connect with the mark.

We

Educate

the market

We inform local and international customers about the unique attributes of Western Cape farming and communicate why it’s the smarter and healthier choice.