do
more
business
Helping
Western Cape businesses
grow by connecting them to network of loyal
customers
.
 

⚠️ Membership Requirements: Your headquarters and the majority of your operations must be in the Western Cape.

Supply customer

Preference

Grow your business by attracting more customers seeking local products and services.
Build credibility and
Trust

Show your customers that your business values local production and ethical consumption.
Benefit from the mark's
Recognition

Tap into the mark's recognition, and connect with our network of loyal supporters and partners.

How to use the Cape Made Mark™

Cape Made Member Industries
Customers are looking for
locally made
products
Customers are increasingly looking for products that are produced in their local area, as they believe that these products are
more authentic
,
sustainable
, and help
grow the local economies
.

Western Cape shoppers care about buying local

98%
of Western Cape shoppers agree that
buying local
is
better for the environment
.
77%
of Western Cape shoppers
prefer
buying products made in the
Western Cape
.
87%
of Western Cape shoppers
look out for marks
showing products are
locally
made.

Gen Z prefers sustainable brands

 

90%


90% of Gen Z shoppers have made changes to their daily activities to be more
sustainable.
70%


70% of Gen Z shoppers prefer buying from
sustainable
companies.

64%


of Gen Z are shopping
local
and with purpose.


Millennials look out for buy-local marks

95%


95% of Millennials say they are familiar with
think-local
or
buy-local
campaigns.
73%


73% of Millennials say they spend more on
sustainable
or local brands.
65%


65% of Millennials have adjusted their shopping behaviour to support
local
businesses.

Western Cape shoppers care about buying local

98%


of Western Cape shoppers agree that
buying local
is
better for the environment
.

89%


of Western Cape shoppers
prefer
buying products made in the
Western Cape
.

87%


of Western Cape shoppers
look out for marks
indicating products are
locally & sustainably
made.

Gen Z prefers sustainable brands

 

90%


90% of Gen Z shoppers have made changes to their daily activities to be more
sustainable.
70%


70% of Gen Z shoppers prefer buying from
sustainable
companies.

64%


of Gen Z are shopping
local
and with purpose.


Millennials look out for buy-local marks

95%


95% of Millennials say they are familiar with
think-local
or
buy-local
campaigns.
73%


73% of Millennials say they spend more on
sustainable
or local brands.
65%


65% of Millennials have adjusted their shopping behaviour to support
local
businesses.
I run a
Services Business
, should I join Cape Made?


Yes,
The Western Cape has a large services economy and we encourage local service providers to join Cape Made. Please join if your
HQ is in the Western Cape
and the
majority of your operations
,
design work
or
intellectual property
is generated here.

Cape Made membership benefits include:

1. License to use the Cape Made Mark™

Membership allows you to use the Cape Made Mark™ on your products, website and social media.

2. Access to the Cape Made online store

Active Cape Made Members get access to low cost, high quality printed resources (Cape Made stickers, tags etc). Visit our store (Beta)

3. Get featured in Cape Made’s social media and marketing campaigns.

Become a Cape Made member and benefit from our awareness projects and social media campaigns.

4. Access to our Members Portal and online members community.

The Cape Made Members Portal gives you access to additional information and resources.

 

5. Get listed on our website for customers to search and explore.

We’ll aim to drive traffic to member websites and social media accounts. (We’re working on this!)

6. Enterprise Account Manager

Enterprise members will receive access to a dedicated account manager.

7. Member Support

We’re here if you need help or advice.

8. Active protection of the mark

The Cape Made Mark™ is a collective trademark and we will protect it for the exclusive use of our members.

While you focus on growing your business, we are…

Educating customers in the Western Cape

We educate customers about the importance of ethical and sustainable consumption.

Developing and protecting the Cape Made Mark

It’s very important to us that your customers recognise and trust the Cape Made Mark™ whenever they see it.

Investing in the Cape Made brand and promoting the Cape Made Mark

Cape Made is a non-profit organisation and membership fees are reinvested into promoting the Cape Made™ brand and the Cape Made Mark™.

Promoting Cape Made members on our online platforms

Become a
Founding Member
and start using the Cape Made Mark™ today.


50% Founding Member discount for life ending 31 May 2023.